In this Guide to Measuring Your CRM Investment in Salesforce, we walk you through the key metrics to analyze when evaluating the effectiveness of your Salesforce implementation. Understanding these metrics ensures you reap the full benefits of the platform, including:
1. Faster, more efficient operations
2. Enhanced customer satisfaction
3. Impactful revenue growth
• Build user adoption
• Receive better insights
• Produce better decision making
• Realize the profitability that Salesforce promises
